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Choosing Influences

Posted by tomwiles at 8:39 PM on July 2, 2010

So now that I’ve cut the cord with Dish Network, I’ve started digging deeper into the instant streaming material available on Netflix. It seems that most of the programs I would have watched on Discovery, TLC or History – the three channels I watched 99% of the time — are available as season DVD sets streaming via Netflix.

There are also plenty of season DVD’s of television programs available for streaming that I don’t have any interest in. Now that I’ve cut my Dish Network subscription, I realize that I was paying dearly for their presence even though I had no interest in watching them.

The bottom line is that I can only watch one show at a time. Having 200 plus channels available simultaneously seemed exciting, but the reality is that at least 97% of whatever was on at any given point didn’t appeal to me in any way. It’s crap looking to influence whoever it can reach out and grab.

With audio podcast listening, it allows me to choose my own influences. The IPTV revolution brings that powerful ability to choose my influences to television.

This revelation shouldn’t surprise me, because I’ve been here before. Back in late 2004 when I discovered podcasting, it was exactly what I’d been looking for. I was suddenly able to pick and choose audio content and consume it on my own terms. I could listen to exactly what I wanted, when I wanted to listen to it. Suddenly, instead of being at the mercy of having to listen to what was mostly crap programming on radio stations I happened to be driving by, I was able to turn that huge amount of listening time I had while driving into a tremendous benefit.

Broadcast television has been traditionally viewed as mindless entertainment. Like audio programming, television programming can easily be used in the same beneficial ways. Now that I’m forced to choose what to watch, I realize that what I choose to spend time watching will be much more personally beneficial.

Broadcast television is potentially detrimental and there’s no question in my mind that much of it is hypnotic. If a TV screen is present and turned on most people can’t help but periodically stare at it, even if the sound is turned down.

It has only been a bit over 24 hours since I cancelled my Dish Network subscription, and I’m already over the emotional separation. Who needs all of those less-than-useless channels?