The Cost of Digital Airtime and Trust that comes with it

We live in a pretty unique time. No longer is there any barrier to entry in getting ones opinion or agenda onto the digital airwaves. While Newspapers buy ink by the barrel there is no cost to digital airtime which is why sites like YouTube that allow individuals to post content are so popular.

Because there is so much content out there, and so many people creating it, one has to be careful because often times commentary on topics are full of questionable commentary. While the online community has been pretty good at calling out individuals it is not a perfect system.

While I have personally worked very hard over the past 4 plus years to build trust amongst my audience it is a never-ending process. Recently my twice weekly show has seen truly massive growth while exciting in itself, it does bring up a question that I was asked in a recent email.

The questions simply asked how do I trust your commentary? My response was that my show was largely an informational and opinion tech show and the views I portray are uniquely mine and that I encouraged listener feedback and read or play that feedback on the podcast. When one does not agree with my commentary.

After I replied to the email I started to think about the term “Trust” as it applies to online content and realized that there really is no way to find out the general trust level of commentators and content creators on the web.

I think all of us have largely started applying filter to news from outlets such as CNN, FOX, MSNBC knowing that each network in its own right have their own agendas, and that some network commentators are more trustworthy than others.

So the question I am putting to all of you, do you place a trust filter on content you read, listen and watch on the web in the same way that you do main stream media? The second thought will there ever going to be a way to legitimately assign a trust factor to individuals putting content on the web?

In my opinion that would be an impossible task, due to the varying opinions everyone has. My views are very different from others as simple demographics and political affiliations can really skew opinions from person to person.

That being said is trust really a factor on the web for people consuming content at all?