I literally receive well over 100 press releases each that are addressed directly to me and seem to all have a semi-private note attached. So a tact I have begun to take lately is sending them a little note back to them.
It says in part, Thank You for contacting Geek News Central, and while I understand that your excited about your clients product have you ever considered Podcast Advertising to get the word out on your product?
I send them over to this page at RawVoice. I just want the PR people to understand that this site is not just a press release recycling center. I delete 99% of this sort of email. If the PR agent had thought it really important they would have called me first to tell me about the product or service they are representing.
So why do these companies not do some basic marketing and build a quick reaction awareness campaign with us to reach the consumers they are trying to reach it surely will be more effective than these hundreds of email’s I get. While it will cost them a few dollars at least they will be reaching the millions of early adopters that we have a connection with.