I had to laugh today when I read Gawker Media is going to pay performance bonuses to Bloggers on their network based on the traffic the drive to the site makes me really sit back and ask why?
Some of the Gawker Media blogs are top notch. They are probably read by a lot of people that are influential in the community. So why now are they worried about page views.
Is it that the revenue they are generating is solely reliant on the number of page views that they now have to push their editors to focus solely on driving page views.
Again folks my thoughts is that Audience numbers / Page Views are not important its the influences and engagement of those that do subscribe. It has been a long time since Gizmodo or Engadget have influenced a purchase of mine.
The reason is pretty simple I don’t feel that they are that objective. They say they are bloggers but to me their content is a breeding ground for content being feed to them by PR and marketing people. ValleyWag