I am hearing a lot of people cheering for Feedburner, sure I am happy for the folks that started the company, but this is really bad for people that are now going to be spied upon at a whole new level by the Google machine.
Have people really thought about the ramifications of this? Google will not only know what you search for, what ads you click on but they will also know EXACTLY what you are subscribed to at a very intimate level.
Google has been trying to close the loop for a long time and while this purchase is smart for them, they are now going to know more about some people than their own family members may.
They are going to be able to share that data, cross correlate and target you on so many levels that if you look at what they are collecting already is pretty damn scary.
Imagine now, that you will be tracked across the 100’s of thousands of sites using FeedBurner and they will know if your political orientation is Left, Right they will know what your sexual orientation is, they will be able to tell if you like adult sites the list goes on and on.
The question you need to ask is how comfortable are you subscribing to a RSS feed that is tracked and targeted by Google? TechCrunch
My RSS feed is SACRED and I will NEVER share the SUBSCRIBER data with ANYONE, those that are using FeedBurner will never be able to claim that!
The question is do you care and will you un subscribe from feeds that use FeedBurner?