I am Sorry but Apple has lost it’s way big time! Today when I tried to find some podcast in the iTunes directory, it was nearly impossible to find the shows that I was looking for.
I am very serious when I say that the iTunes team really blew it big time with this latest iTunes release. I have been hearing nothing but complaint after complaint from podcasters and even more from listeners.
Those that I talk to that are in the featured and top picks list are seeing record growths in their show audiences. Its pretty easy to see why. No one else is getting exposure within iTunes it’s because it is very hard to find anything but featured shows.
At this point in the game Apple is hurting podcasting more than they are helping it! Most new and even seasoned podcasters are all screwed because some design team at Apple decided to make it very hard to find the full listing of podcast within the iTunes application itself.
Apple has become a walled fortress at this point. They have an undeniable strangle-hold on the community. It’s no wonder the number of people listening to podcast are increasingly using a computer to tune in, versus a media device. It’s because the #1 seller of MP3 players has sold us down the river!
Hate to say it. but the podcasting community let them do it. Today there are only a few podcast software catcher application alternatives to the iTunes application.
The first alternative is Juice but the primary directory it is connected to has been abandoned, thats another story for another day AC. The Juice team appear to have no inclination to work with others to fix the issue and or work with people that have actively maintained directories.
The second is myPodder by the Podcast Ready folks, we all know Apple is trying to put the screws to them but at least they have a viable up to date directory within the application and site interface. The rest of the podcatcher applications are so far below the radar that they might as well not exist.
The podcasting community at large is totally responsible we blew it, we drank the Apple koolaid and now it’s like Jonestown all over again there are podcasts dying, because one of the primary ways people were finding shows has been essentially hidden in iTunes. Plus Apple continues to let Podcasters play games with the listings.
It pisses me off to no end, and yet most podcasters don’t care, for the most part many have not been with the community long enough to understand all of the dynamics of what has happened, and were things are headed. I will get off my Soap box now but the problem lay in three directions
Podcasters Let it Happen, Podcasters did not React, Podcasters have not Spoken out!
The Community has largely let the Listeners Down!