What to do when a site lies about its traffic levels

I was recently shopping for some advertising on some sites for a project I have going on, and when I approached a certain website I was told that they were getting a 100,000 hits a day. When I went to setup some Google Adwords targeted campaigns I did some analysis on the sites that I wanted to target I determined that the page views the site was getting was closer to 8,000 a day.

It is no wonder they would not allow me to run a ad tracking snippet on their website. If you have doubts on a site’s actual traffic numbers, and they are running Google Adsense on their website it is very easy these days to determine what the true traffic is of a website.

So I was able to execute a ad buy on the same website at a fraction of the cost that they were gonna charge me by using a Google targeted ad. My CPM rate is exactly where I want it to be an is considerably less than what they wanted. Don’t let sites push you around when they say they can get $15.00 CPM, and with a little bit of work you can actually pay between $1.50 and $3.00 CPM by targeting websites with Google AdWords. Makes your budget go a lot farther.

About geeknews

Todd Cochrane is the Founder of Geek News Central and host of the Geek News Central Podcast. He is a Podcast Hall of Fame Inductee and was one of the very first podcasters in 2004. He wrote the first book on podcasting, and did many of the early Podcast Advertising deals in the podcasting space. He does two other podcasts in addition to Geek News Central. The New Media Show and Podcast Legends.