How to compete with FeedBurner

I don’t normally point twice to the same website in one day but Dave has some great points about how to create a FeedBurner competitor. I personally would be happy if it was either built into my blog application or was a plugin. What they are doing over their is not rocket science.

To this day I do not understand why people out-source the delivery of their RSS feed to FeedBurner when nearly all blog applications have a built in RSS feed. If people want to read my content they can visit this website if they want to subscribe to the RSS feed they do so like everyone else with a aggreator. In fact I would discourage people from reading my RSS feed online through there browser that defeats the purpose of site branding. [Scripting News]