If this commentary has merit it could be that Google is about to get in the Podcast advertising game and if they do, it could change the playing field for a lot of companies that are basing a great deal of their bottom line to podcast ad sales. We will see what develops but personally would love to see them jump onboard. But the question is what type of technology will they have to employ to to make this happen. [Jason Calacanis] [blog.searchenginewatch.com]
