Google News Goes RSS and Atom

Google, the premier internet search engine is fast becoming one of the favored sources of news on the net. Now, rather than requiring users to visit the Google News website, Google is delivering information via RSS (Really Simple Syndication) and Atom formats. Using XML (Extensible Markup Language), RSS and Atom formats enable users of aggregation software, commonly called RSS readers, to select topics and receive all available articles currently in publication that are related to that topic.

Dave’s Opinion
RSS is a media delivery format that has excited me for many years. Not only is the format convenient for readers, it’s a simple process for publishers to create an RSS feed, especially from a blog. In fact, most blogging software will automatically create an RSS feed, which can be directly accessed by readers.

The current grail sought by digital marketers is a technology that will easily enable the insertion of interstitial and integral advertisements into RSS feeds and their constituent articles.

I’ve found the most convenient RSS/Atom reader is the Feedview extension for Firefox, a free download from Mozilla’s website. Using Feedview and Firefox’s toolbar-level bookmarks, I can keep access any of my two dozen or so favorite RSS feeds with only a couple of mouse clicks. This is a much faster way of accessing the current news reports than visiting an equal number of separate websites.

Call for Comments
What do you think? Leave your comments below.

Google News (RSS/Atom feed hyperlinks in left margin)

Feedview Extension

About geeknews

Todd Cochrane is the Founder of Geek News Central and host of the Geek News Central Podcast. He is a Podcast Hall of Fame Inductee and was one of the very first podcasters in 2004. He wrote the first book on podcasting, and did many of the early Podcast Advertising deals in the podcasting space. He does two other podcasts in addition to Geek News Central. The New Media Show and Podcast Legends.

One thought on “Google News Goes RSS and Atom

  1. I prefer Bloglines – it’s not dependant on where you are. I find myself reading my feeds in really strange places (university, home, work) all the time, and installing an extension everywhere and somehow carrying around a list of all those feeds (120+) would be a real mess :-P

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