Geek News: Latest Technology, Product Reviews, Gadgets and Tech Podcast News for Geeks

FeedBurner CEO playing up Ads in RSS Feeds are GREAT! (GAG)

Posted by geeknews at 4:14 PM on June 9, 2005

First of all if you trust putting your eggs in one basket, and pushing your readers to pick up your RSS feeds over at FeedBurner, then you are asking for trouble. No one is going to track my readers, and we don’t track or analyze our RSS feed subscribers.

Those of you using FeedBurner, I suggest you look at your RSS feed every time you post something new, and see how long it takes before FeedBurner updates your feed. Test we have done here show it can take sometimes up to 24 hours for new post to show up, at least I know hosting my own that as soon as I hit enter it is updated.

Apparently the CEO of FeedBurner says that people are not un-subscribing from feeds that have Google Adsense ads in them. I am sure they are TRACKING your subscribers very CLOSELY. I talked to several people who have put RSS Ads in their feeds, and guess what, they lost subscribers no specific numbers. More importantly I have been told by at least 6 website owners that are running ads on their RSS feeds that subscribers are not clicking on the Ads! click through is as low as one or two on a 100,000 views.

I read a lot of RSS feeds, and I can tell you the way ads are placed now every other article is pissing me off to no end. If they would limit the Ad to one a day it would not be so bad, but reading the feed is distracting, and I have begun to skip a lot of sites that are doing this.

Case in point Engadget, this site has great content but their RSS ads in their feeds is beyond distracting I look at maybe the first 5 articles and move on at least Gizmodo is not jamming this stuff down my throat. I am finding myself at their website a lot more. [MarketingStudies]

5 Comments

  1. From Dick Costolo at 9:42 am on June 10, 2005

    Hi folks, I just wanted to quickly note that what we try to provide for publishers is a sense of circulation, of the total number of subscribers and subscriber trends for a publisher. This seems to us like a good balance between publisher stats and subscriber anonymity, which you always get in RSS right now (unless you create one feed per subscriber, which we never do).
    Regarding feed updates, we carefully monitor this, and I think we’ve done a great job of making sure feeds are updated at least every 30 minutes, and then right away if we’re pinged by the publisher. The one issue we’re aware of are those cases in which the source feed becomes invalid, and then later becomes valid but then doesn’t mark the feed as updated. Since we use if-mod-since to check whether a feed’s been updated, that would cause an issue. We will start providing additional tools that help notify publishers when the source feed is invalid, so that we can be more proactive about that.
    We are wide open to suggestions about the best way to provide ad services to publishers in a way that balances the subscriber desire for a simple and consistent experience. Thanks.

  2. From Lockergnome's RSS & Atom Tips at 1:17 pm on June 13, 2005

    All Not Well in RSS Advertising Land?

    [Updated] Following my post about Dick Costolo of Feedburner publicly stating that RSS feeds with ads are not losing subscribers, based on the many thousands of feeds Feedburner manages, several publishers stated just the oposite.

  3. From Lockergnome's RSS & Atom Tips at 1:17 pm on June 13, 2005

    All Not Well in RSS Advertising Land?

    [Updated] Following my post about Dick Costolo of Feedburner publicly stating that RSS feeds with ads are not losing subscribers, based on the many thousands of feeds Feedburner manages, several publishers stated just the oposite.

  4. From Lockergnome's RSS & Atom Tips at 1:17 pm on June 13, 2005

    All Not Well in RSS Advertising Land?

    [Updated] Following my post about Dick Costolo of Feedburner publicly stating that RSS feeds with ads are not losing subscribers, based on the many thousands of feeds Feedburner manages, several publishers stated just the oposite.

  5. From The RSS Diary at 2:46 pm on June 14, 2005

    All Not Well in RSS Advertising Land?

    [Updated #2] Following my post about Dick Costolo of Feedburner publicly stating that RSS feeds with ads are not losing subscribers, based on the many thousands of feeds Feedburner manages, several publishers stated just the oposite.